Kerala, situated on the tropical Malabar Coast of southwestern India, is one of the most popular tourist destinations in the country. Named as one of the ten paradises of the world by National Geographic Traveler, Kerala is famous especially for its ecotourism initiatives and beautiful backwaters. Its unique culture and traditions, coupled with its varied demography, have made Kerala one of the most popular tourist destinations in the world. Kerala is well known for its beaches, backwaters,mountain ranges and wildlife sanctuaries. Popular attractions in the state include the beaches at Kovalam, Varkala, Kollam and Kappad; backwater tourism and lake resorts around Ashtamudi Lake, Kollam; hill stations and resorts at Munnar, Wayanad, Nelliampathi, Vagamon and Ponmudi; and national parks and wildlife sanctuaries at Periyar, Parambikulam and Eravikulam National Park. Apart from being a tourist destination, Kerala is home toIndias most advanced society. 100% literate, the State has Indias highest density of Science and Technology personnel,highest Physical Quality of Life Index (PQLI ),highest life expectancy and the lowest infant mortality rate. Kerala to be sure, isIndias cleanest and the most peaceful State. Tourism is Kerala`s boon industry. Kerala maintains a pleasant, tropical climate throughout the year, with slight variations in summer and winter; the cool monsoon months in between form a unique feature; it’s windy in the coastal areas, with the sea-breeze blowing regularly during noontime. The state is noted for its traditional system of holistic healing using herbs and medicinal oils, manifested in its exclusive ayurveda wellness packages that serve to soothen the nerves and replenish the body. Kerala is a treasure trove of ancient and enchanting art forms ranging from classic to folk, that are showcased during fairs and festivals connected with local places of worship.